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Citroen Delays Launch of its C5 Aircross SUV To 2021 in India

  • The Citroen C5 Aircross SUV will be launched in the first quarter of 2021, pushing by a few months with earlier plans to launch in the second half of 2020.

  • The French automaker Groupe PSA's first made-for-India product is still on track.

Groupe PSA, a France based automobile company, was all set to launch its first car in India in the second half of 2020. The company has now decided to defer the launch to Q1-2021. They had plans to launch Citroen C5 Aircross, a premium SUV. Citroen brand is owned by Groupe PSA of France. Through the launch of the premium SUV, Groupe PSA aims to create market acceptance for Citroen brand products in India.

The decision was taken after discussions with its dealer partners in India. The reason for the decision is, as can be expected, the unpredictable & likely slow economic scenario due to Coronavirus (Covid-19) crisis. Following a directive from the Tamil Nadu government, the company has temporarily closed its manufacturing plants in Thiruvallur and Hosur in Tamil Nadu, along with the offices in Chennai.

Groupe PSA said that the Citroen C5 Aircross' commercial launch has been rescheduled since the first quarter of 2021 is expected to be a more favourable period economically, where consumer sentiments are more upbeat.

The Citroen C5 Aircross SUV Hybrid is powered with a 1.6-litre petrol engine that is paired with an 80kW electric motor. The petrol engine and the electric motor together are said to be capable of producing a maximum power of 222bhp and a maximum torque of 320Nm. The C5 Aircross SUV will also be launched with a version having an 8-speed automatic transmission. The electric mode comes with about 50 km range (WLTP cycle).

"To support the launch of the C5 Aircross SUV, a premium C-SUV which will help us establish and deliver the Citroen brand experience, we will initially cover ten cities through Citroen network", Citroen India Senior Vice President, Sales & Marketing Roland Bouchara had said. The company would initially target ten cities for Citroen brand through smaller, yet highly digitised showrooms, with an aim to help its dealers to invest judiciously on premises.

The French automaker planned to launch its first Made in India and Made for India cars in 2021 with their program named C-Cubed.The C-Cubed program was announced in 2019 by Carlos Tavares, Chairman of the Managing Board, Groupe PSA.

While the company has said that they are on track to introduce the cars as planned earlier, they have instructed their employees to work from home. The company’s Indian leadership is said to be in constant touch with all stakeholders including dealers, agencies and vendors during these challenging times.

The company also said it will roll out its ‘Inspired by You’ positioning in India, using the same formulas which have brought it success over the last 5 years in Europe. Citroen will release a range of new models with an international scope for the first time in India, starting late in 2021. These new models will follow its principles, such as one launch per year, fully in line with the framework of the PSA Group’s Core Model Strategy.

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