BMW has rolled out an introductory 5.99% rate of interest on select models such as the 3 Series, 5 Series, 6 Series and the BMW X3.
The special finance offer includes a low-interest rate, buyback policy, and long term loans, among others. The company is offering special finance schemes on select BMW and Mini models in the brand's Indian line-up.
The new financing schemes are aimed at facilitating purchase decisions by bringing down the cost of ownership while buying the vehicle.
BMW India’s captive financing arm BMW India Financial Services Pvt Ltd has launched new schemes to drive sales as the German luxury carmaker resumes operations across its dealership network and the corporate office.
Called ‘easy start’, the financing schemes offer up to 40% lower EMIs for the first 2.5 years or 30 months, when compared to the other standard offers, along with a provision of zero percent down payment. Customers looking for a lower financial commitment during the initial period of the purchase can opt for this scheme. Additionally, the customers can choose to restructure the loan at zero charges as per their requirements and convenience at any point of time during the repayment period.
BMW 360˚/ MINI 360˚ is another scheme that enhances the ownership experience from both brands. Customer owning a BMW or a Mini is assured buy-back value in case they are looking to sell their cars, or they can opt for the flexible end of term options supported by the dealerships. Customers are offered a pre-decided and guaranteed buy-back value of their BMW or MINI which is immune to the market fluctuations or demand. The pre-defined buy-back value will be set based on the ex-showroom price of the car.
Buyers not looking for special financing offers can opt for an alternative scheme called ‘BMW Service Inclusive Plus' and ‘BMW Repair Inclusive'. Both are a range of transparent service packages that cover maintenance, inspection and wear-and-tear of the car. The packages can either be upgraded or extended as per the customer's requirement as well.
The company said that the new financing schemes are aimed at facilitating purchase decisions by bringing down the cost of ownership while buying the vehicle.
Ms Kathrin Frauscher, Managing Director and Chief Executive Officer, BMW India Financial Services said, "The BMW Group has always stepped up to the needs of its customers. We understand their desires and are quick to offer the best solutions that bring them true joy. BMW India Financial Services has come up with a brand-new ‘Easy Start' plan that potential customers will find hard to resist." “The special offer has been designed to address possible apprehensions arising due to the economic impact of coronavirus and provide more space for liquidity during an uncertain time. Benefits like lower monthly installments over the first few years as compared to standard loans, low rate of interest, zero cost of part-payment or restructuring ensure that the initial cash outflow is low while there are more savings overall," Frauscher added.
Last month, in an attempt to pull customers, rival Mercedes-Benz India Pvt Ltd had also launched flexible financial packages wherein it said it would offer no EMIs for the first 3 months of the 3-5 year loans along with other options including extended 10-year loan tenure. we have covered details about those financial schemes here.
Volkswagen Passenger Cars India too had recently rolled out new ownership models including leasing and buy-back schemes anticipating that as the lockdown gradually lifts, the customers will increasingly look at personal transport over public transportation and shared mobility. Read about that here.